3) What kind of media institution might distribute your media product and why?

Bauer - Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries as well as online, TV and radio stations. Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators. Bauer could publish my magazine on global scale as it is a multinational business. It would allow audiences from other countries to see my magazine and appreciate it. Bauer publishes more niche market magazines therefore my magazine may be in with a shot of being published by them. Bauer publishes Q magazine and Kerrang which are both magazines targeted at a niche market as is mine therefore Bauer may be interested in my magazine. Looking at the type of magazines Bauer Media Group is associated with, I feel I would most likely make the publication of the magazine weekly with a fixed price, that could be cheaper if the reader was to subscribe for a longer period of time. Q magazine is an example of a magazine distributed by Bauer. It is distributed through paid circulation and sold monthly via subscription or could be bought in specific music type stores. My magazine would be distributed in a similar way using paid circulation and customers would have to subscribe or go to niche market shops to buy the magazine.